Develop Sales Resistance


Proverbs 20:14

The Subtle Tactics of Advertising

  1. Using beautiful and successful-appearing models (Gen. 3:1)
  2. Appealing directly to those who are under authority (Gen. 3:1)
  3. Creating doubts about established rules (Gen. 3:1)
  4. Rejecting warnings (Gen. 3:4)
  5. Creating discontent (Gen. 3:5)
  6. Promising an independent spirit (Gen. 3:5)
  7. Depending on human reasoning (Gen. 3:5)
  8. Overriding cautions to meet basic needs (Gen. 3:6)
  9. Appealing to the lust of the eye (Gen. 3:6)
  10. Offering fulfillment apart from God (Gen. 3:6)
  11. Designing misleading phrases (Gen. 3)
  12. Denying the product's weakest point (Gen. 3:4-5)

Consequences of Alluring Advertising

  1. The lives of others are damaged (Gen. 3:6)
  2. The loss is usually irrevocable (Gen. 3:7)
  3. There is blame and justification (Gen. 3:12-13)
  4. The difficulty of life increases (Gen. 3:16,19)
  5. The fruit of destruction begins (Gen. 3:23; Romans 8:6-7)

How to Build Sales Resistance

  1. Expect salesmen to overrate their product (Prov. 14:15)
  2. Learn to enjoy the possessions you have (Prov. 12:27)
  3. Make use of the things in life that are free (Luke 12:15)
  4. Build personal disciples (Prov. 11:16)